Saturday, June 18, 2011

Mariah's New Perfume Ad: Creepy Or Cute?

There is an alarming absence of Hello Kitty paraphernalia.Elizabeth Arden
Here is the new ad for Mariah Carey's new trio of fragrances, Lollipop Splash the Remix. Our first reaction when first viewing the imageon was to laugh (Mimi is unintentionally hilarious!), then to cringe (why must Mimi, who is 42 years old, continually present herself as an aging tween with a butterfly fetish?!).
We snicker but it's worth noting that the new mother of twins and collector of all things Hello Kitty has a successful perfume line. Her latest scents -- a trilogy inspired by Carey's playful personality -- are Never Forget You ("gourmet jelly beans and golden peony"), Vision of Love ("French macaroon and purple jasmine") and Inseparable ("raspberry, mango, jasmine and orange flowers").
Carey's ads are authentic to her sexy-and-sweet personal brand, but given her string of bizarre behavior (the latest: flaunting hernaked baby bump on the cover of Life & Style, then painting a butterfly on it), the image of the Grammy-winning diva licking a lollipop, all Lolita-like, makes us embarrassed for her. And the color scheme, clearly yanked from the design of a 1993-era Lisa Frank Trapper Keeper, has got to go. It just seems so ... immature!

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