Sunday, May 1, 2011

Apr. 25-May 1: Beyoncé Says 'Move Your Body' To Fight Child Obesity

This week, Beyoncé worked her magic and did the impossible. She made Michelle Obama's fight against childhood obesity look cooler and more fashionable than ever before. The pop chart diva revamped her 2007 hit "Get Me Bodied," and dubbed the new version "Move Your Body" in support of the first lady's "Let's Move!" healthy eating campaign.
"Move Your Body" exploded after Tuesday, racking up nearly 1.5 million YouTube video plays in less than a week. In the video, the "Halo" singer, dressed in short shorts, knee high socks, and heels, storms into a junior high school cafeteria and leads a group of students through eight missions that involve various dance moves.
Without any special effects, costume changes, or celebrity guests, Beyoncé manages to create one of her most compelling videos to date. In a behind-the-scenes clip, students discuss their struggles to make better eating choices, and Beyoncé explains her desire to help spread Michelle Obama's encouraging message.
"It's all about promoting the benefits of healthy eating and exercise," she said. "But what we want to do is make it fun by doing something that we all love to do. And that's dance."
According to the Washington Post, Michelle Obama's team was not involved with making the video, but thought it was a good idea. A representative said the clip is "a great example of how people can get involved with ‘Let's Move!' and bring this message to more and more young people."
The video will be shown at schools as part of an initiative sponsored by the National Association Of Broadcasters, the American Association Of School Administrators, the National Middle School Association, and the National School Boards Association.
Beyoncé isn't the only celebrity encouraging kids to stay fit. Wayne Brady also joined the cause with Thursday's release of his hip-hop, dance video "You Are What You Eat" from his kids album, "Radio Wayne."



No comments:

Post a Comment